Know and Love exists to empower both adults and children with resources that deepen understanding within their relationships, leading to a greater sense of connection, well-being and emotional regulation.

We, as parents ourselves, are committed to creating a safe and secure environment that schools and family members of all ages can enjoy. We do not collect information that, on its own, directly identifies your child or for marketing or online advertising. 

We value the trust you have placed in us to make quality educational content that builds adult-child relationships. Sometimes, we may need to collect information about our users and their use of our services to help us achieve that goal. 

This privacy policy (“Privacy Policy”) describes how we use, share, and protect information that we collect from you and your child, who may be under the age of 13 or 18, through websites, applications, or online services that Know and Love operates or that link to this Privacy Policy (collectively, the “Services”). This Privacy Policy applies to the Services and Products. 

What information do we collect? 
Our privacy policy complies with Children’s Online Privacy Protection Rule (COPPA). 

For School Quiz: there is no PII (personally identifiable information) collected or stored from the School Quiz. The information we collect may include but is not limited to: device information, IP addresses, browser type, referring/exit pages, and other technical data collected through cookies and similar technologies. 

For Fun Quiz: PII: we ask parents to provide their email address so they may receive the quiz results and further Know and Love content. Through our contact forms or store, the PII that is collected is: your name, email address, postal address, phone number, and any other information you voluntarily provide through our contact forms or store purchases. 

We do not collect…
Student education records (and therefore Know and Love is not subject to the Family Educational Rights and Privacy Act (“FERPA”); Biometric of health data; Information that directly identifies a child (such as name, email address, phone number); or Personal information of a child, unless we endeavor to obtain a parents or legal guardian’s consent or otherwise comply with law. 

How do we collect information?
Our 3rd party quiz software is run by We may use javascript, cookies, web beacons, and other similar technologies to collect information about you or your child’s use of the Services. 

We use these technologies for measurement, analytics, and to improve our Services. You may be able to refuse or disable cookies by adjusting your web browser settings. Because each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section). 

How we Use Your Information: 
To debug, or cap the frequency of, underwriting messages; Send parents Know and Love promotional materials, or other materials related to our services; Prevent potentially prohibited or illegal activities and enforce the Terms of Use; and for any other purposes disclosed to you or your child at the time we collect the information or pursuant to your consent. 

We will not use children’s personal information we collect, if any, for marketing or online advertising. 

Parental Rights 
We do not require a child to disclose more information than is reasonably necessary to participate in taking the quiz. Parents can review their child’s personal information, direct us to delete it, and refuse to allow any further collection or use of a child’s information. Parents can agree to the collection and use of their child’s information, but still not allow disclosure to third parties unless that’s part of the service (for example online classes); and the procedures to follow to exercise their rights. 

The following terms and conditions (“Terms of Use”) govern the use by you of websites, applications, or online services that Know and Love operates (“Services”). These terms of Use also apply to all materials, online communications and other content and information that is or becomes available via the Services or that you post to the Services. BY USING THE SERVICES, YOU AGREE TO ABIDE BY THESE TERMS OF USE AND ANY MODIFICATIONS THERETO. 

(1) Products 
We make no claims or representations in relation to the emotion, health or commercial benefits of using our Products and the information provided on the Website is no substitute for professional medical or psychiatric advice where applicable. If you are concerned about health or mental well-being issues, you are advised to consult your doctor. In particular: 

Our Products are provided for information and entertainment purposes only and not for medical or psychological assessment purposes, and for your own personal use (and not e.g to screen or assess others) and for no other purpose. 

Our Products do not provide medical advice. 

Our Products should not be regarded as or relied upon as being a comprehensive or accurate opinion or assessment concerning your psychological well-being and personality. We just do not know enough about you to guarantee that. Where you have any concerns arising out of your use of our Products you should seek appropriate professional advice. 

Any decisions that you make once you have used or read the content of our Products are for you alone and will not not be liable for the consequences of any such decisions. 

Our Products are for personal and educational use only. 

The website uses cookies. By using the Website and agreeing to these terms of use, you consent to our use of cookies in accordance with the terms of our Privacy Policy. 

Personal data you provide to us will be handled in accordance with our Privacy Policy. 

Please note that these Terms and Conditions of Use and Purchases may be amended from time to time to update them to reflect changes in the law or our commercial and business practices. Notification of any changes will be made by posting new terms onto the Website. In continuing to use the Website you confirm that you accept the then current terms and conditions in full at the time you use the Website. 

If you object to any change you have the right to cancel your use of the Website and the ongoing provision of Products from us within 30 days of the change by contacting us at We will refund any sums paid in advance or which relate to any canceled Products. However, you will not be entitled to a refund in relation to Products you have already downloaded or otherwise accessed.  

(2) Animal Genius Quiz 
You will be able to use the Website to take a free Animal Genius Quiz (“Personality Test”). The results of the Personality Test are automatically analyzed and you will receive a result which will assign to you one of either eight different animal personality types, along with a description of the traits of the particular animal personality. We may also record and use your answers and results for research purposes in accordance with our Privacy Policy. 

We also offer guidebooks (“Eguidebooks”) which you can purchase in accordance with clause 3. 

(3) Purchase of Digital Content and Services 
We offer digital content for purchase on the Website. They are provided as described there. We reserve the right to change the descriptions and Products offered from time to time. 

Our Products are licensed, not sold, to you. They remain our property. The intellectual property rights (including copyright) in the Products remain with us and/or our authors/licensors are applicable. Our products may include digital rights management information and technology, which you agree not to tamper with or remove, and which is intended to deter or prevent misuse of our intellectual property. 

Our ebooks are in the PDF format and require an up-to-date PDF reader to be used for their intended purpose. 

At the time you place any order for which payment is required you must give authority for payment. We may take payment from you at any time between you placing the order and providing the services or you requesting access to the digital content. 

Your order is an offer to purchase from us. There will be no contract of any kind between you and us unless and until we actually take payment from you, at which point we will email you with confirmation of the contract and acceptance of your order. At any point until then, we may decline to supply the services or digital content to you without giving any reason. If we take payment and subsequently fail to provide the services or make the digital content available to you for any reason we will refund you in full. 

The prices payable for the items that your order is clearly set out on the Website. If, by mistake, we have underpriced an item, we will not be liable to supply that item to you at the stated price provided that we notify you before we dispatch or make available the item concerned. 

Payments are made through the Website electronically. When you pay by credit or debit card you consent to us carrying out certain checks which include obtaining authorization from your card issuer to ensure you have adequate funds and for security reasons. This may involve validating your name, address and other personal information with your bank or credit reference agencies if necessary. 

All prices shown are in the U.S. dollars ($USD), unless specified otherwise, and include VAT, where applicable. 

(4) Refunds and Cancellation Policy
We reserve the right to refuse a refund if: You placed an order after having requested a refund in the past; 
Your payment is linked to chargeback or dispute attempts; We have a strong reason to believe that you have shared your ebooks, download link or access credentials with other people, e.g. if there have been access attempts from many different locations; You provide intentionally misleading information, e.g. reporting the payment as fraudulent. 

(5) License to Use Website/Products 
Unless otherwise state, we or our licensors, own the intellectual property rights in the Website and material on the Website, including all Products, including but not limited to copyright and associated moral right, trade marks, get-up, and unregistered rights, goodwill, know-how, software, database rights, and all other intellectual property rights. Subject to the license below, all these intellectual property rights are exclusively reserved. Where the Products feature the intellectual property of third parties which we do not own this is clearly stated. 

You may view, download for caching purposes only, and print pages from the Website or any Products for your own personal use, subject to the restrictions set out below and elsewhere in these terms of use. 

Without prior consent from us you must not: 
Reproduce, translate or reverse engineer material from this Website (including republication on another Website or other reproduction or communication of us Products without consent); Sell, rent or sub-license material or Products from the Website; Communicate any material from the Website or Products to the public; Reproduce, duplicate, copy or otherwise exploit material on our Website or Products for a commercial purpose; Edit or otherwise modify any material on the Website or Products; Redistribute material from this Website or Products except for the content specifically and expressly made available for redistribute; or Reproduce any intellectual property rights or third parties on our Website without the consent of those parties. 

To the extent any of the restrictions or other terms in this clause (5) limit your express rights under the Copyright, Designs and Patents Act 1988 (as amended) (CDPA) in relation to fair dealing or other permitted uses of a copyright work then such restriction or term will not be enforceable if and to the extent to the CDPA expressly states that such a restriction or term is unenforceable. 

(6) Acceptable Use 
Commercial Use Not Permitted. The Services are for your personal and educational use. You shall not exploit the Services for commercial purposes or otherwise use the Services in a manner that is inconsistent with these Terms of Use. You must not use the Website in any way that causes, or may cause, damage to the Website or impairment of the availability or accessibility of the Website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity. 

You must not use the Website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software. 

You must not conduct any systematic or automated data collection activities, (including, without limitation, scraping, data mining, data extraction and data harvesting) on or in relation to the Website without our express written consent. You must not infringe the rights in any Products that are sold through the Website. 

You must not use the Website to transmit or send unsolicited commercial communications. 

You must not use the Website for any purposes related to marketing, excluding Product reviews, without our express written consent. 

You must not use the Website or Products for any business-related assessments, including, but not limited to, pre-employment tests or employee evaluation. 

You are solely responsible for any content that you publish on the Website or communicate to other users. You will not post on the Website, or transmit to other users: 

Anything inaccurate, defamatory, abusive, obscene, offensive, profane, sexually oriented, threatening, harassing, misleading, racially offensive or unlawful; Anything that promotes any false or misleading information to users; Anything which involves or encourages illegal activities; or Anything that solicits passwords or other confidential information. 

You agree that you shall not: 
Bully, intimidate, or harass any of the users of the Website. Do anything to disable or impair the proper working of the Website. Do anything to suggest, express or implied, that statements made by you are endorsed by us. Impersonate any other person with any personality result whether or not that other person is a user of the Website. 

(7) User Generated Content 
We may offer opportunities for users to post content to our Website (“Content”), e.g. in the form of discussion posts, comments or private messages. 

We may remove Content from the Website or edit it for any reason but in particular, content which does not comply with our standards may be removed. We reserve the right to remove any Content from the Website at any time and for any reason. 

We do welcome your feedback - if you want to send it to us, please email us at However, please do not include any ideas that this policy will not permit us to accept or consider. 

(8) Limited Assurances/Warranties 
We do not make or give any assurance as to the completeness or accuracy of the information published on this Website or in any of the Products that we may sell to you nor do we commit to ensuring that the Website remains available or that the material on the website is kept up to date. The Website is provided on an “as is” basis and we reserve the right to suspend the Website and our provision of any services at any time without notice. 

To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to this Website and the use of this Website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill) other than those set out in these Website Terms of Use and Purchase. When you use the Website or the Products you confirm that you are solely responsible for any actions or decisions made as a result of such use. We make no representations nor give any assurances as to the accuracy of any Product including personality assessments. 

Nothing in this Website or our Products should be construed as medical, psychological, recruitment, business, or any other advice. All material and Products are for information purposes only. 

Where the Website contains links to third party websites we make no representation in relation to the content contained on third party websites and you agree to use these websites at your own risk. We will not form part of any agreement or contract with any third party website you visit through our website. 

(9) Limitations and Exclusions of Liability 
We do not exclude or limit in any way our liability to you where it would be unlawful to do so. Accordingly nothing in these terms of use will: (a) limit or exclude our or your liability for death or personal injury resulting from negligence; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; (c) limit any of our or your liabilities in any way that is not permitted under applicable law; or (d) exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in these terms of use: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under these terms of use or in relation to the subject matter of these terms of use, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control, including but not limited to industrial action, labor shortage, failure of our suppliers, natural disaster, transport disruption or failure, legislative or governmental intervention, or any other cause beyond our reasonable control (“Force Majeure”).

Our Products are not intended for and are not supplied for business use and you use our Products in any business, employment or recruitment context at your own risk. In particular, to the extent that you use our Products for business use we will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill. We will not be liable for any commercial or human resources decisions made in connection with the use of our Products nor will we be liable for any liability in relation to employment disputes including but not limited to wrongful and unfair dismissal. We provide information and materials relating to personality types. This information cannot provide (and is not intended to provide) comprehensive coverage of the relevant issues. Our content should always be used in conjunction with other information, advice and training.

You should ensure that any decisions made or implemented by you after viewing our content or materials are made taking into account other factors (apart from the information we provide) of which you and your advisers should be aware including medical advice and you should ensure that you have consulted relevant professionals. We will not be liable to you in respect of any emotional or mental distress or other harm in connection with using our Products except to the extent that such damage is caused by our negligence.

We will not be liable to you in respect of any loss or corruption of any data, database or software (but this does not affect your statutory rights). We will not be liable to you in respect of any loss or damage which is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

Any decisions made or actions taken by you on the basis of information provided on or via the Website are at your sole discretion and risk. You should obtain professional advice where necessary.
The content published on the Website will include views and opinions submitted by users. We do not endorse any views or opinions made by the users of the Website.

In the event that you have a dispute with any other user arising from their use of the Website, you agree to pursue such claim or action independently of us, and you release us from all claims, liability and damages arising from any such dispute.

In the event that (notwithstanding the disclaimers and exclusions of liability in these terms) we have any liability to you under or in relation to these terms and/or your use of the Website and/or any Products then our liability shall in any calendar year be limited in aggregate for all claims to the amount paid by you under these terms in that year, to the fullest extent such a limitation is permitted by law.

(10) Indemnity
You agree to fully compensate us in respect of any losses, damages, costs, liabilities and expenses (including, without limitation, legal expenses and any amounts paid by us to a third party in settlement of a claim or dispute on the advice of our legal advisers) incurred or suffered by us on a full indemnity basis arising out of any breach by you of any provision of these terms of use, or arising out of any claim that you have breached any provision of these terms of use.

(11) Breaches of These Terms of Use
Without prejudice to our other rights under these terms of use, if you breach these terms of use in any way, we may take such action as we deem appropriate to deal with the breach, including suspending your access to the Website, prohibiting you from accessing the Website, blocking computers using your IP address from accessing the Website, contacting your internet service provider to request that they block your access to the Website and/or bringing court proceedings against you.

(12) Variation
We may revise these terms of use from time to time. Revised terms of use will apply to the use of the Website from the date of publication of the revised terms of use on the Website.

(13) Transfer/Assignment
We may transfer our contract with you to someone else: we may transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms of use without notifying you or obtaining your consent. We will ensure any such transfer does not deprive you of your rights under the contract.
You need our consent to transfer your rights under this contract: you may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms of use without first obtaining our consent.

(14) Severability
If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

(15) Exclusion of Third Party Rights
Nobody else has any rights under this contract. This contract is between you and us. No other person shall have any rights to enforce any of its terms. Neither of us will need to get the agreement of any other person in order to end the contract or make any changes to these terms.

(16) Entire Agreement
These terms of use, together with our privacy and refunds and cancellation policies, constitute the entire agreement between you and us in relation to your use of the Website and supersede all previous agreements in respect of your use of the Website. Nothing in these terms shall operate to deprive you of your statutory rights.

(17) Delay in Enforcing this Contract
Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the Products, we can still require you to make the payment at a later date.

(18) Law and Legal Proceedings
These terms are governed by US law and you can bring legal proceedings in respect of the Products in the US courts. We may however protect our intellectual property rights (IPR) in any country.

Website Terms of use and purchase

Last updated: July 2023

Jason Lackey

Is a Introverted Meerkat. Once, he shaved his head at home just to avoid small talk with the barber. He is MBTI certified, and his happy place consists of Netflix, naps, music, artsy fartsy things, books, cooking delicious food and an escape hatch for when the romping and craziness of people, children, and animals from Kara's world overflows into his. He is a Pit Master who knows how to smoke amazing meat to fulfill Kara's taco obsession. He also plays the bass like nobody's business.  

He is the illustrator of the adorable animals, the big picture and computer guy for Know & Love. 

Kara Lackey

Is an Extraverted Elephant and is married to the burly bearded guy below - together they have 4 kiddos; a Panda, an Otter, a Meerkat and a 3 year old. She is MBTI and MMTIC Certified and majored in Family and Consumer Science at Fresno State. Her happy place consists of: people, lots of people - all of the people - vulnerable conversations about the messiness of life while eating taocs, children & farm animals romping about & Jason wearing plaid - lookin' like a lumberjack. 

She loves to create tools to help parents and kiddos connect. Ask her anything! She loves to share and walk with families through the messiness to help parents understand their kiddos.  

Team Extravert

Team Introvert

Who We Are

2016-2023 Know and Love, LLC. All rights reserved. 

2016-2023 Know and Love, LLC.
All rights reserved. 



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