Know and Love® exists to empower both adults and children with resources that deepen understanding within their relationships, leading to a greater sense of connection, well-being and emotional regulation.

As parents ourselves, we are dedicated to fostering a safe and secure environment that schools and families of all ages can trust and enjoy. We do not collect information that directly identifies a child, nor do we use any collected data for marketing or online advertising purposes. You will also notice that our site is free from ads because we believe that kids don't need to be advertised to.

We want our own children protected from targeted marketing and are committed to extending the same level of protection to your children.

We value the trust you have placed in us to make quality educational content that builds adult-child relationships. Sometimes, we may need to collect information about our users and their use of our services to help us achieve that goal. 

Privacy Policy
Last Updated: September 2025
Version: 2.0 - Compliant with 2025 COPPA Amendments
Effective Date: September 2025

Quick Summary
- Two Services: FREE Animal Genius Quiz® and Classtopia educational platform
- Minimal Data Collection: First name + last initial only for students
- No Biometric Data: We never collect fingerprints, face scans, or biological measurements
- Educational Purpose Only: Personality assessments for learning, not grading
- Federal Compliance: COPPA (2025 Amendments), FERPA, and PPRA compliant
- State Compliance: Meets all 20+ state privacy laws including Maryland's data minimization
- No Marketing to Children: We never advertise to or contact children
- School Control: Schools manage all student data and consent processes
- Data Retention: Specific deletion timelines, no indefinite storage
- Algorithm Transparency: Clear explanation of how assessments work

About Our Services
Know & Love® operates two distinct services designed to help children and adults understand their personalities and learning styles:
1. FREE Animal Genius Quiz® - A public personality assessment for families and individuals
2. Classtopia - A comprehensive educational platform for K-12 classrooms

As parents ourselves, we understand the critical importance of protecting children's privacy online. This policy explains exactly what information we collect, why we need it, how we protect it, and your rights regarding that information.

Our Privacy Commitments
We commit to:
- Never collect unnecessary personal information
- Never sell or share data for commercial purposes
- Never use student data for advertising or marketing
- Never retain children's data indefinitely
- Never make educational decisions solely through automated means
- Always maintain transparency about our data practices
- Always provide accessible privacy information
- Always honor deletion requests promptly

Information We Collect

For Classtopia (Educational Platform)
Student Information - Strictly Minimal
- First name and last initial only (e.g., "Sarah M.")
- Quiz responses (48 personality questions + 10 learning style questions)
- Animal personality result (one of 8 types)
- Learning style (Visual, Auditory, Reading/Writing, or Kinesthetic)
- Virtual economy transactions (coins earned/spent)
- Avatar customization choices
- Randomly generated passport code (no passwords or emails)

Teacher Information
- Professional name and email address
- School/district affiliation
- Class management preferences
- Account security credentials

We Explicitly Do NOT Collect from Students:
- Email addresses or passwords
- Full names or complete last names
- Home addresses or phone numbers
- Photos, videos, or voice recordings
- Biometric data (fingerprints, face scans, voiceprints)
- Government-issued ID numbers
- Social Security numbers
- Precise location data
- Health or medical information
- Academic grades or test scores
- Behavioral or disciplinary records

For FREE Animal Genius Quiz
For Children Under 13:
- Parent's email address (for consent and results)
- Child's first name only
- Quiz responses and results

For Users 13 and Older:
- Optional name and email (for receiving results)
- Quiz responses and results
- Technical Information (Both Services)

Automatically Collected:
- Device type and browser version
- General location (country/state level only)
- Session data for functionality
- Performance metrics (anonymous)
- Security logs (for threat prevention)

Cookie Usage:
- Essential cookies only (no tracking cookies)
- Session management
- Security tokens
- User preferences (if set)

How We Use Information

Educational Purposes (Classtopia)
- Delivering personality and learning style assessments
- Helping teachers understand student differences
- Facilitating classroom discussions about diversity
- Operating gamification features (avatars, coins, store)
- Generating class-level insights (never individual tracking)
- Supporting differentiated instruction strategies

Personal Growth (FREE Quiz)
- Providing personality insights
- Sending requested follow-up content (with consent)
- Improving assessment accuracy
- Platform Operations (Both Services)
- Maintaining account security
- Preventing fraud and abuse
- Improving user experience
- Ensuring technical functionality
- Complying with legal obligations

We NEVER Use Data To:
- Create advertising profiles
- Sell or rent personal information
- Make automated educational decisions
- Track students across websites
- Build commercial databases
- Share with data brokers

How Our Personality Assessment Works
Algorithm Transparency
Our assessment uses a transparent, rules-based scoring system:

Step 1: Question Responses
- 38 Carl Jung Personality Theory based questions determine personality type
- 10 VARK questions identify learning style
-All questions have predetermined scoring rubrics

Step 2: Scoring Method
- Binary responses tallied for each personality dimension
-Tie-breaking rules: Default to I, N, F, P if equal
- No machine learning or AI training on responses
- No behavioral prediction or profiling

Step 3: Animal Assignment
- Fixed mapping from Carl Jung's Personality Theory type to animal
- 16 personality types → 8 animals (2 types per animal)
- Consistent, transparent assignment rules

Your Rights Regarding Assessments
- Understand exactly how results are calculated
- Request human review through teachers
- Results are educational tools, not determinative
- Never used for grades, placement, or discipline
- Can retake assessment at any time
- Can opt-out of assessments entirely

Legal Compliance Framework
Federal Law Compliance
COPPA - 2025 Amendments (Effective June 2025)
We fully comply with the strengthened Children's Online Privacy Protection Act:
- Separate Consent for Sharing: We obtain distinct, verifiable parental consent for any third-party data sharing (though we don't share data with third parties)
- Data Retention Limits: Specific deletion timelines for all children's data (see Data Retention section)
- No Indefinite Storage: Children's data is never retained beyond stated purposes
- Enhanced Verification: We use approved methods for parental consent
- Expanded Protections: We don't collect newly protected categories (biometric data, government IDs, mobile numbers)

FERPA (Family Educational Rights and Privacy Act)
- Schools maintain ownership of education records
- We act as a "school official" under written agreements
- Parents access records through their school
- We support comprehensive parental rights
- Compliance with 2025 DOE enforcement standards

PPRA (Protection of Pupil Rights Amendment)
- Support schools in obtaining required consents
- No mandatory disclosure of protected information
- Schools control all survey administration

State Privacy Law Compliance
We comply with all applicable state laws through the most restrictive standards:
Comprehensive Privacy Laws (20+ States as of 2025)
- Maryland (Oct 2025): Substantive data minimization - we collect only what's strictly necessary
- Texas: Broad application to out-of-state companies serving Texas residents
- Minnesota: Right to understand and challenge profiling decisions
- California (CPRA): Enhanced consumer rights and protections
- Colorado: Strict consent requirements and AI governance
- And 15+ others: Delaware, New Jersey, Nebraska, Virginia, Connecticut, Utah, Iowa, Indiana, Tennessee, Montana, Oregon, Florida, New Hampshire, Kentucky, Rhode Island

Student-Specific Privacy Laws
- California SOPIPA: No commercial use, behavioral targeting, or profile building
- New York Ed Law §2-d: Military-grade encryption and chief privacy officer
- Illinois SSRA: Enhanced protections with private right of action
- Texas Student Privacy: 90-day deletion, no location tracking
- 40+ Other State Laws: Compliance through highest common standard

Biometric Privacy Laws Even though we don't collect biometric data:
- Illinois BIPA: Explicit procedures to prevent collection
- Texas CUBI: Clear disclaimers and safeguards
- Other States: Proactive compliance measures

International Compliance (If Applicable)
GDPR/UK GDPR
- Lawful basis: Legitimate interests for education
- Enhanced children's protections
- Data minimization and purpose limitation
- Rights: Access, rectification, erasure, portability
- Privacy by design and default

International Transfers
- Standard Contractual Clauses where required
- Appropriate safeguards for all transfers
- Transparent disclosure of data locations

Consent Models & Age Verification
Classtopia (School Platform)
School Consent Model
- Schools provide consent under COPPA's school exception
- Schools verify they have obtained parental permissions
- Teachers manage all student access
- No direct relationship with students under 13

Age Verification
- Schools verify student ages
- Platform adapts features based on grade level
- Enhanced protections for younger students

FREE Quiz (Public Version)
Parental Consent for Under 13 We use FTC-approved verification methods:
- Email-plus: Email verification with additional step
- Knowledge-based: Dynamic security questions
- Credit card: Small charge verification (refunded)
- Video consent: Live video verification option

Neutral Age Screening
- Open date-of-birth entry (no drop-downs suggesting ages)
- Clear explanation of why age matters
- Technical barriers to age falsification
- Consistent treatment across platforms

Student Rights by Age Group
Under 13 Years
- All rights exercised through parents
- Parents control all data access and deletion
- No direct communication with children
- School manages educational access

Ages 13-17
- Increasing autonomy with parental oversight
- Can view own data with school permission
- Parents maintain deletion rights
- Graduated communication approaches

18 and Older
- Full control of own data
- Direct exercise of all rights
- Can request historical data deletion
- Independent consent for services

Data Sharing & Disclosure
We Only Share Data With:
- Educational Partners
- Your school and teachers (for educational purposes)
- District administrators (as authorized by school)

Service Providers (Under Strict Contracts)
- Cloud hosting providers (Amazon Web Services)
- Security services (threat prevention only)
- Analytics providers (anonymous data only)
- Required to maintain same privacy standards
- Prohibited from using data for own purposes

Legal Requirements (Rare)
- Valid legal process (subpoena, court order)
- Emergency situations involving safety
- With parental/school consent

We Never Share With:
- Advertisers or marketing companies
- Data brokers or aggregators
- Social media platforms
- Commercial third parties
- Other schools or districts
- Researchers (without explicit consent)

Data Security & Breach Response
Security Measures
- Encryption: AES-256 for data at rest, TLS 1.3 for transit
- Access Controls: Multi-factor authentication, role-based permissions
- Infrastructure: SOC 2 Type II certified data centers
- Monitoring: 24/7 security monitoring and threat detection
- Audits: Annual third-party security assessments
- Training: Regular security awareness for all staff
- Vendor Management: Security review of all processors

Incident Response Plan: If a security incident occurs:
- Immediate (0-24 hours)
- Contain the incident
- Begin investigation
- Activate response team
- Preserve evidence

Within 72 Hours
- Notify regulatory authorities as required
- California AG notification (if applicable)
- State-specific notifications

As Soon as Possible
- Notify affected schools
- Provide incident details
- Offer support services
- Document remediation

Ongoing
- Complete investigation
- Implement improvements
- Provide final report
- Monitor for related issues

Data Retention & Deletion
Specific Retention Periods
Classtopia Student Data
- Active accounts: Duration of school enrollment
- Quiz results: 1 year or until account closure
- Virtual economy data: 1 year after last activity
- Inactive accounts: Deleted after 12 months
- Post-graduation: 90 days unless school requests retention

FREE Quiz Data
- With account: Until deletion requested
- Without account: Not retained after session
- Email list: Until unsubscribe + 30 days

Teacher Data
- Active accounts: Duration of employment
- After departure: 90 days for transition
- Training records: 3 years

Technical Data
- Security logs: 1 year
- Performance metrics: 90 days
- Session data: 30 days

Deletion Rights & Process
- Request through school (students) or directly (FREE Quiz)
- Verification of identity required
- Completion within 30 days
- Confirmation provided
- Some data retained only as legally required

Accessibility & Language Support
WCAG 2.1 Level AA Compliance
- Text contrast ratio: Minimum 4.5:1
- Resizable text: Up to 200% without loss
- Keyboard navigation: Full functionality
- Screen reader compatibility: Semantic HTML
- Alternative formats: Available on request

Age-Appropriate Communication
- Elementary (K-5): Visual aids, simple language
- Middle School (6-8): Clear explanations, examples
- High School (9-12): Comprehensive details
- Parents/Educators: Full technical documentation

Language Accessibility
- English: Primary language
- Spanish: Translation available
- Other languages: Upon school request
- Plain language summaries for all audiences

Automated Decision-Making Disclosure
No High-Stakes Automated Decisions
We do NOT use automated systems to:
- Determine grades or academic placement
- Make disciplinary decisions
- Evaluate teacher performance
- Predict future behavior
- Create risk profiles

Personality Assessment Scoring
- Rule-based, transparent algorithm
- No machine learning on individual data
- Results are descriptive, not determinative
- Human review always available
- Used for insight, not decision-making

Your Rights & How to Exercise Them
Universal Rights (All Users)
- Access: See what data we have
- Correction: Fix inaccurate information
- Deletion: Remove your data
- Portability: Export in standard format
- Objection: Opt-out of certain uses
- Restriction: Limit processing
- Explanation: Understand our practices

How to Submit Requests
For Classtopia Users: Email: kara@classtopia.com Response time: Within 5 business days Completion: Within 30 days

For FREE Quiz Users: Email: kara@knowandlove.com Response time: Within 48 hours Completion: Within 30 days

Information Needed:
- Your name and relationship to student
- Student name (if applicable)
- School name (if applicable)
- Nature of request
- Preferred response method

California Privacy Rights
California residents have additional rights under CPRA:
- Right to know categories and specific pieces of personal information
- Right to delete (with exceptions)
- Right to opt-out of selling/sharing (we don't sell/share)
- Right to non-discrimination
- Right to correct inaccurate information
- Right to limit use of sensitive personal information

Shine the Light: California residents may request information about disclosures to third parties for marketing (which we don't share for marketing).

Children's Privacy Certification
COPPA Safe Harbor Provisions
We participate in approved safe harbor programs:
- Follow industry best practices
- Submit to regulatory oversight
- Maintain required certifications

Privacy Pledge
We commit to:
- Not sell student information
- Not use behavioral targeting
- Maintain comprehensive security
- Provide transparent practices
- Support parental/school control

Changes to This Policy
Notification Process
- Material Changes: 30 days advance notice
- Minor Updates: Effective immediately
- School Notification: Direct email to administrators
- Parent Notification: Through schools or direct (FREE Quiz)

Version History
- Version 2.0 (January 2025): COPPA 2025 compliance update
- Version 1.0 (September 2025): Initial policy

Review Schedule
- Annual comprehensive review
- Quarterly regulatory updates
- Ad-hoc updates for new laws

Contact Information
Privacy Questions & Requests
- Primary Contact: Email: info@knowandlove.com. Response time: 48 hours
- For Schools (Classtopia): Email: info@classtopia.com. Response time: 1 business day

Mailing Address
Know & Love / Classtopia Attn: Privacy Team 3045 W. Horseshoe Drive. Queen Creek AZ 85144 United States

Escalation Process
- Initial request: Privacy team
- Escalation: Chief Privacy Officer
- External: File complaint with FTC or state AG

Accessibility Accommodations
- Audio options available
- Video explanations available

Supervisory Authorities
You have the right to file complaints with:
Federal Trade Commission www.ftc.gov/complaint 1-877-FTC-HELP
Department of Education www.ed.gov/privacy

Appendix: State-Specific Provisions
Maryland (Effective October 1, 2025)
We practice substantive data minimization, collecting only data strictly necessary for requested educational services. We do not collect data for potential future uses or broad purposes.

Texas
Texas residents have specific rights under multiple privacy laws. We comply with TDPSA, student privacy requirements, and biometric protections.

Minnesota
Minnesota residents have the right to challenge profiling decisions. Our personality assessments are educational tools only and can be reviewed by humans upon request.

Privacy Policy and terms of use

Last updated: September 2025